To launch Puma’s new Hybrid range of apparel and footwear, the ultimate hybrid athlete was created.
ASTRO - the AI athlete - is the product of a technology platform that uses artificial intelligence and machine learning to assess people’s movements, evolving its athletic ability. Users can train ASTRO in a variety of disciplines including power, agility and strength.
Client
Puma
Agency
M&C Saatchi
Visual language
Art direction, interactive design, UI and graphic treatment
