An impactful campaign for the Victorian Government, CDS VIC rewards Victorians with a 10-cent refund for each eligible can, carton, and bottle they return.
The launch campaign brought to life the many benefits of the scheme for individuals, the community, and the environment. This was encouraged through social and digital channels and OOH.
Client
Victorian Government
Agency
All or Nothing
Production
Pork Store Productions
Windsorborn
Visual language
Logo, type and graphic treatment
