KFC took the chicken burger rivalry straight to the streets of Bondi with the launch of the “Zinger Identification Facility” — publicly reviewing rival burgers to prove that while plenty try, there’s still only one Zinger.

The creative direction leaned into the idea that every spicy chicken burger gets compared to the Zinger. From public tasting setups and drone-delivered reviews to social content and PR moments, we designed assets that made the campaign feel more like a live cultural event than traditional advertising.

Client
KFC

Agency
Sunday Gravy

Art Direction
Campaign design and roll out