To extend BONDS’ ‘As Worn By Us’ brand platform and engage Gen Z’s love for Y2K aesthetics — from low-rise jeans to film photography — we developed key visual assets across social media, point of sale, and out-of-home, ensuring the handmade, analogue aesthetic carried through all touchpoints.
This project allowed us to push the BONDS brand into new, youth-driven territory while maintaining strong visual consistency across a multi-platform rollout.
Client
BONDS
Agency
Special Australia
Social, point of sale, national OOH including the Parliament Station takeover and a Melbourne tram wrap
