Jess Ramsey. Design + Motion.
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Mercedes-Benz GLC Hologram

Mercedes-Benz
Clemenger BBDO Melbourne

Primarily a brochure design for Mercedes-Benz, the GLC Hologram campaign included a holographic animation and a responsive site.

14,913 people received the piece which contained a die-cut perspex piece of plastic which they assembled themselves into a pyramid. Then by visiting a custom built microsite and placing the pyramid on their phone or tablet, they were able to view a film about the car's concept, projected as a 3D hologram.

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Customers assembled the die-cut piece of perspex into a pyramid.  
Then by visiting the microsite and placing the pyramid on their phone or tablet they were able to view a projected 3D hologram.